The brand of choice.
Probrands prides itself on being market leaders in packaging technology and design for their key value items in the Fast Moving Consumer Goods Market. Probrands was established in 2007 on the back of down packing basic commodities. The business is run by a young team of professionals led by a board with over 50 years of experience between them.
As our brand grew in stature and reputation, our outlook to diversify and focus on manufacturing began, which led to the birth of many more Probrands products as well as the opening of other Fast Moving Consumer Goods producing businesses under Probrands. We continue to expand our product basket, bringing our Zimbabwean consumers affordable quality paired with the added measures of enthusiasm, flexibility, and service our staff deliver to all of our customers.
Our Vision
Probrands aims to be a well-structured organisation. We manufacture affordable and quality products that have created a profitable business in an established and secure environment.
Our Strategy
We strive to build a long-term partnership with our suppliers and customers, and with their support will maximise the potential of our traditional business, through a combination of enhanced service quality, creative marketing, competitive pricing, and cost-efficiency.
Our Values
Our corporate identity defines the kind of company we are now and the one we need to be in the future. Central to that identity is a commitment to creating ways to help customers thrive in a changing environment. To do this we must live by our brand values:
* Trustworthy – living up to promises
* Helpful – we work as one team
* Inspiring – progressively creating new ideas
* Straightforward – clarity and precision
* Heart – believing wholeheartedly in what we do
QUALITY AND FOOD SAFETY POLICY STATEMENT
We, as PRObrands (Pvt) Ltd are committed to manufacturing and supplying safe and quality food and beverages to fulfill our compliance obligations whilst enhancing shareholder value and our brand equity. We therefore commit to provide adequate resources for effective implementation and sustenance of our Quality and Food Safety Management Systems according to the requirements of ISO 22000:2018 standard. We shall communicate this policy to all our stakeholders and periodically review our policy and set objectives to manage our risks and continually improve the performance of our systems.
